DeFi Protocol
Liquidity provisioning and risk surfaces
Problem
Users struggled to understand risk and flow between pools, leading to incomplete onboarding and stalled TVL growth.
Solution
Unified brand and UX system with clearer pool states, signing feedback, and motion aids that visualize capital movement.
Process
Discovery, UX audits, motion prototyping, visual systems, component library, and documentation for product teams.
Outcome
+28% onboarding completion • +16% TVL growth • -22% support tickets
NFT Marketplace
Creator tools and drop experiences
Problem
Brand inconsistency and unclear creator onboarding led to conversion drop-off and weak campaign performance.
Solution
Identity refresh, motion branding, and UX for listing flows with clearer states, microcopy, and contextual help.
Process
Brand strategy, visual identity, motion language, product design sprints, and scalable design tokens.
Outcome
+35% conversion • +22% retention • +18% campaign CTR
Web3 Infrastructure Platform
Developer-first docs and dashboards
Problem
Complex network concepts and sparse visuals increased time-to-first-transaction and confused integration paths.
Solution
Systematic visual language, dashboard UX, and motion explainers for nodes, networks, and performance states.
Process
Content design, visual systems, component library, motion assets, and developer journey mapping.
Outcome
-18% time-to-first-transaction • +25% docs satisfaction • +12% activation